In the summer of 2018, we met Elena in Paros, there I had the opportunity to see and wear her first collection. I was immediately delighted with the unique prints inspired by the rhapsodies of the Odyssey, the fit of the swimwear and their excellent quality. Since then, every year around this time I look forward to wearing her new collection.
When did you decide to get into swimwear design?
Fashion always moved me, I was inspired by the constant creative evolution. So I got into the field professionally when I started a women's clothing and accessories boutique in the southern suburbs. Becoming pregnant with my second child, after 10 ten years in the field, I decided to take a break from work by selling my business, wanting to devote myself to my family and my children. I was calmly given the time to think and choose my return to fashion by creating my own brand.
When did you decide to get into swimwear design?
Fashion always moved me, I was inspired by the constant creative evolution. So I got into the field professionally when I started a women's clothing and accessories boutique in the southern suburbs. Becoming pregnant with my second child, after 10 ten years in the field, I decided to take a break from work by selling my business, wanting to devote myself to my family and my children. I was calmly given the time to think and choose my return to fashion by creating my own brand.
The prints of your swimwear have references to the Odyssey. How was this idea born? Tell us a few words about your latest collection.
The strength of Homer's work is that he created and continues to create unique images and emotions that move throughout time. They are stories with global appeal and interest, always current, that take you on a journey. Watching a documentary about the Odyssey, I was fascinated again and led to this creative path, wanting to combine fashion with the wonderful images and emotions it gives rise to.
What is the profile of the woman who chooses to buy Odysseyten?
She is the woman who takes care of and loves herself, who feels beautiful inside and out. The one who looks for the quality, the different and the unique, in Pattern and Design, with perfect fit and excellent quality materials. The one who knows how to recognize
Greek women now choose Greek designers. What are the difficulties of doing business in Greece and how proud do you feel with the success of your brand?
Doing business has always been difficult in Greece, just with the crisis everyone is now talking about it and discussing it, collectively looking for institutional solutions with a long-term horizon. Everyone was given the opportunity to rearrange their habits and search more. One of the things that have changed is the choice of Greek Designers. I am very happy with the course of my brand. The response from the beginning exceeded my expectations. From the first year there was interest and collaborations from abroad.
What do you think of when you hear the phrase...future plans?
I have many plans and dreams for Odysseyten. After all, fashion has no limits! But I like to take steps steadily and consistently. I don't want this whole journey to be a fleeting success, but a long-lasting and lasting relationship with the customers who choose my products.
